Year in Review: RevOps Trends of 2021
Through all the uncertainty of the past year, one thing remained constant: the steady growth of Revenue Operations. Take a look back at the biggest RevOps trends of 2021.
Lane Four Consultant Among First 100 Outreach Certified Administrators
After nearly two years leading Lane Four’s Outreach.io implementations, Joana Lourenço is now one of the first 100 Certified Outreach Administrators in the world.
February 2020’s Awesome Reads for Sales Leaders
This month’s insights for sales leaders include intent data, dynamic guided selling, outbound strategy, and account selection.
Awesome Reads for Sales Leaders [January 2020 Edition]
This month’s insights for sales leaders tackle everything from must-attend sales events to sales ops best practices.
Activity Reporting for Account-Based Sales
Sales engagement tools have expanded the possibilities of building account-based activity reports that are reliable, meaningful, and actionable. Take a look at these considerations to get the best use out of them.
Should SDRs Report to Marketing? Some Pros and Cons
While most companies still have their SDRs report to sales, some are having a portion of SDRs report to marketing. The pros and cons to having SDRs report to marketing instead of sales.
The Top 4 Takeaways from “Building a Revenue Ops Team” in Toronto
Explore key insights on the importance of revenue ops from our Modern Sales Professionals salon and some of Toronto’s best sales leaders.
Why is Lead Routing Critical for Account-Based Strategies?
Why and how lead routing software is essential for getting leads to the right reps and contacted in a timely fashion.
Lane Four & Modern Sales Pros Toronto Salon
We’re excited to be partnering with Modern Sales Pros for another salon on September 17. This time, we’ll be in Toronto to discuss all things revenue ops.