The Revenue Hero's Toolbox
As an ops professional, you have the power to make a major revenue impact at your company and build a limitless career. Boost your skills and savvy with resources designed by ops pros to help other ops pros succeed!
Webinars
The Latest
Lane Four RevOps leaders share perspectives and strategies that have helped get their teams in gear for a new fiscal year.
Replays
Learn how to design CRM processes that work for both operations and sales.
Learn how to take your ops role to the next level by changing how you think.
Our ops gurus share what they’ve learned on their own caree journeys.
Tear down the walls between sales and marketing with a better lead score.
Learn how to make some key structural change to your sales process.
Trim the fat from your sales process and get the data you need for reporting.
Downloads
Lead Score Planner
Align sales and marketing with a functional lead score that both teams can agree on.
Articles
Why Yesterday Was the Perfect Time to Double Down on RevOps Discipline
Why now is the time to reinforce RevOps discipline. Learn how hidden friction erodes pipeline performance and how revenue leaders can restore visibility, speed, and scale.
Agentforce World Tour: See How Intelligent Agents Can Work for You
Lane Four’s returning to Agentforce World Tour Toronto 2026 and the team’s ready to chat! Discover how multi-level intelligent agents can support your revenue operations.
What Revenue Leaders Miss When They Think About Data 360 as Just an IT Tool
Think Data 360 is just IT? Discover why treating it as a revenue system uncovers misalignments, builds trust, and drives predictable decisions.
